In the SpotLight

GoEngineer, Inc. Email Marketing Campaigns

 

Talking Points produced a suite of email templates for GoEngineer. Each month a different template was used to promote a web event for cross-sell and up-sell campaigns.

Results: "Attendance at GoEngineer web events is up dramatically."
--J. Douglas, Director of Marketing and Training Programs, GoEngineer.

 

 

About Talking Points

The Talking Points Professionals Team

Talking Points Professionals was founded by Mary Nowak. Before starting Talking Points, Mary was Vice President, Corporate Marketing at Agile Software Corporation. Prior to joining Agile, Mary was responsible for Marketing Communications at Auspex Systems. Before Auspex, Mary held a variety of responsible roles in Marketing and Sales Operations in technology companies in and around California's Silicon Valley. Mary has a B.A. (Honors) in Literature from San Jose State University.

Mary's broad experience in marketing communications and corporate marketing includes responsibility and successes in these areas:

  • Message platform strategy and development
  • PR and Analyst Relations
  • Event management, ranging from intimate executive events, to investor events, to user events attracting approximately 1000 attendees
  • Customer reference programs
  • Collateral development
  • Web site design, content development, and implementation
  • Lead generation and other field marketing programs, including local seminars, online events, and email promotion
  • Animated and video production to develop web-based, streaming content
  • Marketing budget development and management

Working under the direct leadership of founder Mary Nowak, Talking Points Professionals is comprised of a talented group of marketing communications experts. Our writers, designers, video and animation technologists, web designers, product marketing specialists, and program managers deliver more than 100 years of cumulative experience in technology marketing on behalf of our clients.

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