In the SpotLight

GoEngineer, Inc. Email Marketing Campaigns


Talking Points produced a suite of email templates for GoEngineer. Each month a different template was used to promote a web event for cross-sell and up-sell campaigns.

Results: "Attendance at GoEngineer web events is up dramatically."
--J. Douglas, Director of Marketing and Training Programs, GoEngineer.




A look at a few of Talking Points Professionals' recent and current projects will underscore some of our core capabilities.

Customer Reference Programs
Collateral Development
Multimedia/Online Demonstrations
Event Management
Email Campaign Development

Customer Reference Program
In a recent 10-week period:

  • 8 customers were interviewed;
  • 4 customer success stories were completed and published (with 3 more near completion);
  • 1 customer win press release was developed, approved, and issued; and
  • 3 customers were persuaded and prepped to speak at a company-sponsored conference.


Collateral Development
Talking Points wrote, designed and printed a 4-page product brochure and several related data sheets, and rewrote an entire web-site--both in time to make an important product launch date.

Multimedia/Online Demonstrations
Talking Points produced a 7-minute streaming video which introduced the client company and its product to a market, educated prospects on changing industry factors and regulations, and delivered a short product demonstration. Talking Points worked with the client to refine positioning, and then developed the script, and video look and feel; and managed technical production, final editing, and approval cycles.

For another client, Talking Points produced a suite of over a dozen scenario-based, 10-15 minute product demonstrations. These demos provide sufficient detail to replace a significant number of live, in-person demos, and while resulting in a number of deals closing. The demos were a favorite of both the sales force and sales management.

Event Management
Talking Points delivered end-to-end management of a series of VAR seminars to introduce new product to resellers' prospect base (multiple deals closed within 60 days of events). Managed agenda development and speaker arrangements, logistics (site selection, food and beverage contracts, etc.), e-invites design and promotional campaign, and more.

For another client, Talking Points assumed complete management for an annual Sales Kickoff with only 8 weeks lead time:

  • Researched venues, negotiated contracts for room block, food and beverage,
    and evening dinners/dine-arounds.
  • Coordinated content development including agenda planning, and presentation development
    and review cycles.
  • Delivered on site event management.

Email and direct mail invitations to product launch events
Talking Points designed and wrote all deliverables for both html-based (e-invites) and print-based (direct mail) promotional campaigns for a series of events launching a new product. Client's comments: "Professional beyond anything we've done before... Smashed all of our existing attendance for these events!"

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